Marija Gajić

Marija Gajić is multidisciplinary expert dealing with media, culture, art, teaching and marketing.
With background in arts and management education, she is a person behind numerous projects, charity events and groups, connecting people and ideas, working in the fields of youth education, drama teaching, performing arts in general, as well as creative and content writing and social media management.

Mediation and development of smart and soft power diplomacy is why she attended the ICD Berlin Young Leaders of Europe Conference presenting cultural policies of Serbia case study or part of Youth in Action programme by European Council.

Nothing is a problem, you can adapt and move, you are not a tree.

Areas of Expertise: 
  • Teaching
  • Social Media and Community Management
  • Mass Media management
  • PR
  • Event management
  • Strategic Analysis and Planning
  • Content writing and copywriting
  • Oral and Written Communication
  • Business Communication
  • Project Management and writing
  • HR
  • Team Leadership and delegating
  • Language skills: Serbian (native), English (fluent), Italian (basic), Russian (basic)
Educational Background: 
2013

MA: Master of Arts in Opera performance with honors, University of Fine Arts

2010

MA: Master of Management in culture and arts in the field of cultural management, policy and intercultural mediation of UNESCO Chair at the University of Arts Belgrade and University Lumiere, Lyon 2, Department of Anthropology and Sociology

2009

BA: Undergraduate studies – teacher/translator of English Language and Literature, Faculty of foreign languages, BK University

Professional Background: 

Connect with Marija Gajić on LinkedIn

2017 – Present

LikeMag Serbia

Editing, Media, Copywriting, CM, HR, Training, Project Management; Owner since August 2017; Native advertising and Business development

2010 – Present

Copywriting, Consulting and Translation

Creating content, working with agencies and individuals, SEO, Community management, Social Media, marketing and workshops (www.aska-media.com)

2017 – 2018

Deutsche Schule Belgrad

English, Drama AG teaching

2017

Prodevcon.doo

Project development and management, HR, Training, Research, Analytics, CM, Copywriting, Strategic analysis and planning

20132017

The Institute for Foreign Languages

Teaching English to children aged 4-18; Summer school of English instructor (Kopaonik 2015, 2016) – Drama department CEO, production and writing scripts and recitals, performances with children aged 8-18; CEO of a “Baruh” Center of the Institute (January 2014 – today) – enrollment, management, promotion, scheduling, finance, strategic planning Marketing Manager (May 2016 – January 2017) – Handling website redesign, marketing campaigns and activities, outdoor and online marketing, collaboration with partners and clients, design, promotional material, event management, board meetings and strategic planning

20122015

AUBIH-American University in Bosnia and Herzegovina American Academy of Modern Arts, American College of International Law, International Finance and Information Technologies

Job Title: Part-time teaching assistant and administrative assistance (January 2012 – February 2015), Subjects: Introduction to Speech, Creative Writing, Approaches to Literature, Legal Writing, Advanced Legal Writing

2013

European University – Faculty of European Business and Marketing

Job titles: Marketing advisor and Lecturer (January 2013 – June 2013), Subjects: Business English (I+II), Business Communication and Correspondence in English

2010

Belgrade Faculty of Music

Job Title: Advisor to Management and Marketing; The development of visual identity of the institution; Organization of the charity concert at the National Theatre in Belgrade; Regulation of visitors, VIP guests and list of protocol; Work on promotional materials; Conception and implementation of interdepartmental cooperation

20102011

MAPA BALCONY

Moving Academy of Performing Arts platform (2010 – 2011), Job Title: Producer, Lecturer –Writing Projects; Fundraising and sponsorship; Organization of rehearsals, performances and handouts; Work on promotional materials; Regulation and list of protocol; Negotiating with cultural institutions; A lecture in the MAPA Netherlands Organization Workshop

2010

National Theatre in Belgrade

Position: Intern at the Department of Marketing and Publishing—Assisting; Organization of visits; Work on the logistics and protocol; Writing articles and information; Writing reports, and analysis of statistical data

2003-2006

ONE Records

Job title: PR – Promotion; Event Management

Publications: 
  • Arts and Cultural Education: programmes and models – Comparative analysis (EU countries: Austria, Sweden; Non-EU countries: Serbia, Georgia), Belgrade, University of Arts, January 2010
  • ABSOLUTE ART AND FUTURE – WAGNERIAN IMPULSE ON CULTURE TODAY, Belgrade, University of Arts, January 2010
  • “Trans-Balkan Belcanto Tradition” INITIATIVE FOR PROMOTION AND PRESERVATION OF BALKAN BELCANTO TRADITION and BUILDING MUTUAL UNDERSTANDING ACROSS BALKANS, Belgrade, University of Arts, January 2010
  • WORKING WITH MUSICIANS – FROM SELECTION TO EDUCATION TO DEDICATION – choices made today define the choices of tomorrow – (case study: classical music), Belgrade, University of Arts, April 2010
  • STRATEGIC ANALYSIS OF THE SYMPHONIC ORCHESTRA OF THE CITY OF NIŠ, SERBIA, Belgrade, University of Arts, April 2010
  • IMPLEMENTATION OF FESTIVAL PRACTICES IN SERBIA (CASE STUDY: ART OF OPERA) – How much are the festival practices of European countries applicable to Serbia – Belgrade, University of Arts, September 2010
  • Internship report on National Theatre Marketing and Publishing Department Belgrade, University of Arts, September 2010
  • MASTER THESIS Marketing in Arts and Culture: Innovative tools in Marketing: Their potential and use with the case study of classical music. Supervisor: Prof. Lidia Varbanova, PhD Belgrade, University of Arts, October 2010
  • A brief outlook of cultural policies – challenges and importance (with case of Serbia), Publication of ICD1 – A Forum for Young Leaders, The Future of EU Foreign Policy: An International Conference on the Political, Economic and Cultural Dimensions of EU Foreign Policy, Berlin, 4th-9th January 2011
  • A Libretto for Language, ELTA Magazine, British Council publication, December 2011
  • Articles and editorials for Like Mag Serbia
  • Numerous blogs posts about tourism, health, education and sales
Membership in Organisations:
  • Institute for foreign languages
  • American University in BiH
  • OKO NGO
  • ISWiB and World Youth Wave NGO
  • MAPA Balcony
  • Institute for Cultural Diplomacy
  • Benevolentia BiH
  • Krugovi Umetnosti
  • ELTA Magazine
  • National Theatre
Awards, Fellowships, Grants: 
  • Association Scholarship for singing by Opera Society “Otto Edelman,” Vienna, Austria, 2011; ICD Berlin, 2011;
  • Municipality Savski Venac of City of Belgrade Scholarship for outstanding contribution to culture, 2009;
    a number of awards at national competitions and international vocal concourses in Serbia; recordings produced by MS “J. Slavenski”; KulturKontakt Austria, 2012
News / TV Shows:

Kuća od reči, Institut jezika Jovanova, Radost života TV show, January 2017

The Institute for Foreign Languages, Jutarnji program, TV Studio B, August 2016

DOBRO JUTRO – SARAPA I DEA – TV Pink with ANA SOFRENOVIC – MARIJA GAJIĆ – September 2016

OKO NGO, Sky+ TV, August 2014

Marija Gajić, Nemanja Nikolić, Jutarnji program RTS, August 2013

ELTA TV Gallery exhibition report, Februry 2012

Marija Gajić and Nemanja Nikolić, Studio B, September 2011

Le Ali Del Tempo Concert with Serbian community in Rovigno, Croatia, August 2013

Additional Experience
  • OKO NGO – volunteer, lecturer, PR, Youth in Action programme participant
  • ISWiB Play against the hate Workshop at Synergy for change conference, 2014
  • ISWiB, Unwrap that walk of life (family violence) Workshop at Unwrap conference, 2015
  • MAPA Balcony – a platform for performing arts – lecturer, producer
  • National Theatre Marketing and Publishing Department Intern
  • Charity concerts and performances, educational seminars and workshops in management, marketing, singing, drama and language
  • Consulting and business development and networking
Her projects with ICG:
    ICG International
    Consulting Group

    The International Consulting Group is a voluntary, non-political, non-governmental and non-profit organisation established for an indefinite period to set and realise goals in the field of civil society development, international, cultural and economic cooperation and education.

    ADDRESS

    Ušće 1/D, 11000 Belgrade, Serbia

    PHONE

    +381 64 523 1577

    EMAIL

    info@icg.org.rs