Jelena Matić

Jelena Matic has an accomplished career in tourism marketing and has worked for top Greek and international tourism brands. Serbian born, she has decided to finish her education in Greece where she found the way to combine her passion for tourism and marketing. Jelena has worked with luxury hotel brands managing business development and foreign market opportunities in lucrative markets. She has extensive experience as a marketing consultant to both corporate and small and midsize business clients.

Jelena is the founder of several professional blogs including Serbian Girl In Greece. Her website development and blogging work have been featured in the travel industry and worldwide major media outlets.

Besides her studies at The University of Sheffield International Faculty, CITY College, she is also interested in startups and entrepreneurship. Jelena is a member of numerous international organizations, speaker, storyteller, a long-time volunteer, dedicated student, ambassador of several well-known brands as well as student festivals, consultant, but also much more. In addition to all this, she teaches and leads communities to understand how to use social media in a more strategic way, including social media managers and marketing consultants.

Areas of Expertise
  • Marketing Strategies and campaigns
  • Focus group and marketing research
  • Public and media relations
  • Web and print content development
  • Project and Programme Managment
  • Product Positioning and branding
  • Team Leadership
  • Corporate Communications
  • New Product launch
Educational Background

Bachelor of Arts in Business Studies, Marketing - City College, International Faculty of the University of Sheffield


Modern Greek Language - Aristotle University of Thessaloniki (AUTH)


B.B.A. Marketing - American College of Thessaloniki

Additional Activities
  • 2017 – Tourist Organisation of Belgrade, Philoxenia, International Tourism Exhibition
  • 2015 – 2017 – Media Director of Organisation of Serbian Students Abroad
  • 2014 – 2016 – Member of the international executive board of FISEC 
  • 2015 – Operations representative at Meli Tours, Greece
  • 2015 – Marketing Communications Manager of Google DevFest Thessaloniki
  • 2012 – 2013 – Journalist at TV KCN, Belgrade
  • 2012 – Intern at CompTrade Group, Belgrade
  • 2009 – Marketing Department of  PBC hotel & Lodging Association
  • 2009 – Serbian Youth Leadership Program
News/TV Shows


    ICG International
    Consulting Group

    The International Consulting Group is a voluntary, non-political, non-governmental and non-profit organisation established for an indefinite period to set and realise goals in the field of civil society development, international, cultural and economic cooperation and education.


    Čumićevo sokače bb, lokal 120, 11000 Beograd, Srbija


    +381 64 523 1577